Škoda (Sports Campaigns)
ŠKODA SPORTS CAMPAIGNS
As Creative Lead on Škoda, I’ve hurled a British Champion skier down a mountain in Austria in hot pursuit of Škoda’s first fully electric vRS model, I’ve teamed up with British Cycling to get more young female cyclists get into the sport via its female-only cycling academy, plus, had the pleasure of working a whole host of cycling legends from decorated Paralympic hero Dame Sarah Storey, Adam Blythe, Elinor Barker and more. It’s been a lot of fun. Role: Account Creative Lead
A LIFE ELECTRIFIED
To launch the Škoda Enyaq Coupé vRS, the first ever fully-electric vRS model, we headed to the Alps with former Olympic skier Chemmy Alcott to take us on a gripping journey through her life as a professional ski racer. This campaign was an honouree at The Webby Awards 2024 in the Sports Branded Entertainment category.
ŠKODA FEMALE CYCLING ACADEMY
The Škoda Cycling Academy is an exciting programme designed to give ambitious female cyclists a route to the elite level of the sport, created in partnership with British Cycling and fronted by Dame Sarah Storey. This campaign was shortlisted for The Drum Awards Social Media (Sports Sector) and Best Social Media Diversity & Inclusivity Program/Initiative.