PICTIONARY AIR

Getting the answers right all the time… BLEUGH. Boring. Where’s the fun in that? The very best part of Pictionary Air is that, yes, it’s fun when you get it, but it’s way more fun when you don’t. We created a silly campaign aimed at young families and millennials for Mattel that was jam-packed with mind-bogglingly bad guesses, dodgy drawing and a scathing British VO. Role: Creative Lead (Concept & Copy)