GOOGLE PIXEL

Google wanted a UK home for it’s Pixel smartphone with bespoke content created just for Gen Z. So we launched its TikTok and IG channels. We devised a host of content for its channels that tapped into Gen Z passions. Stuff like thrift shopping, carboots, pre-loved clothing, cornershops (a cornerstone of Gen Z living), as well as content with the football teams they love using its exclusive partnerships with Arsenal and Liverpool, all the while, collabing with exciting creators that we know they love. Role: Creative Lead

TRENT ALEXANDER-ARNOLD

As speculation swirled around Trent’s next move, we knew we had to strike with a tongue-in-cheek campaign around “switching”… to Pixel. Social launch gained earned national and local coverage (26M earned reach), was picked up by sports accounts like SportBible and locally trended on Twitter, and I got a whole fanbase talking about Pixel.

PIXEL FC ACADEMY

We launched an female-only academy for budding content creators and journalists in partnership with The FA, Arsenal, Liverpool, YouTube, ITV and 90mins. Social recruitment campaign garnered a massive 770 applicants. Launch asset: 6.6M views TikTok & IG.

PIXEL 9 COLOURWAYS

Pixel 9’s new colourways meet rather British scenes. 9M+ TikTok views.

BOOTLEG FYE

Gen Z love a car boot. So we set creators challenges to use the Pixel 9’s AI features to help them find bargains at Peckham Carboot. TikTok & IG.

LOVE ISLAND ALL STARS 2025

Pixel X Love Island is a DREAM collab. We used its exclusive partnership to create TikTok-only content (+ creator content) that showed our audience that Pixel is most definitely their type on paper. Total TikTok views 5M+

CORNER SHOP FITS

Shop runs are a core Gen Z behaviour. We got to know creators with a fun interview series as we paid bossman a little visit. TikTok & IG.