GOOGLE PIXEL

Google wanted a UK home for it’s Pixel smartphone with bespoke content created just for Gen Z. So we launched its TikTok and IG channels. We devised a host of content for its channels that tapped into Gen Z passions. Stuff like thrift shopping, carboots, pre-loved clothing, cornershops (a cornerstone of Gen Z living), as well as content with the football teams they love using its exclusive partnerships with Arsenal and Liverpool, all the while, collabing with exciting creators that we know they love. Role: Creative Lead

TRENT ALEXANDER-ARNOLD

Trent’s no stranger to a big switch. That’s how we launched his exciting new partnership with Pixel (and got an entire fanbase to do what they do best: gossip).

PIXEL FC ACADEMY

We launched an female-only academy for budding content creators and journalists in partnership with The FA, Arsenal, Liverpool, YouTube, ITV and 90mins.

PIXEL 9 COLOURWAYS

Pixel 9’s new colourways meet rather British scenes.

BOOTLEG FYE

Gen Z love a car boot. So we set creators challenges to use the Pixel 9’s AI features to help them find bargains at Peckham Carboot.

CORNER SHOP FITS

Shop runs are a core Gen Z behaviour. We got to know creators with a fun interview series as we paid bossman a little visit.